The American Packaging Summit 2015, brings together a diverse range of senior packaging, engineering, strategy, design and branding professionals, offering genuine benchmarking opportunities to build a blueprint designed to drive real and lasting change.
Gain invaluable insight on the rapidly evolving role of a packaging professional as we explore:
The Holistic worldview of packaging design: Ensuring that the creative process is simultaneous with all players (Marketing, Creative, Packaging, Research & Innovation) rather than sequential
Seeking and creating genuine innovation: Challenge the packaging industry’s way of thinking – how to think outside the box and be inspired to seek genuine innovation
Utilising technology for positive change: Ensuring you choose the right technology as part of your packaging strategy
Adding value to the company through the packaging function: Finding the commercial value that an effective packaging strategy provides to a company’s bottom line
Going green without impacting the bottom line: How to overcome the challenges of implementing environmentally-friendly ‘green’ policies while maintaining and growing profit margins
The expanded responsibilities of a modern packaging professional: Consumer trends understanding, knowledge of retailer environments, supply chain design and constraints, manufacturing efficiency criteria, and ever-evolving packaging technologies